Written by Toby Reeves
Thursday, May 13th, 2010
The 30 second elevator pitch is a clear and concise, one or two sentence view about what your company does and how it helps clients address pain points. Pain points are something that every company, executive, or employee has. For a business owner, it may be not having enough time in the day to get everything done. For a sales guy, it may be how he can achieve 100% sales quota for the month. It’s different for each person.
We try to have different a few different elevator pitches depending on who are expecting to deliver them to. For example, our general elevator pitch is, “Rescott Marketing is a twelve year old direct response and new media marketing firm whose sole purpose is to help our clients achieve a positive ROI when marketing their business. We do this in a number of ways, usually starting with a solid plan, followed by effective implementation of the plan’s strategies.”
Your pitch identifies who you are, what you do, benefits and strength, and how you’ve helped other clients.
For more information on elevator pitches and marketing, download my free executive report titled “How to Get My Marketing Back on Track” at http://www.StealthPlan.com.
