Written by Toby Reeves
Wednesday, June 2nd, 2010
I remember years ago, I worked for a company where the CEO would walk around the office and point blank ask employees what the company’s mission statement was, the value proposition, and other seemingly irrelevant facts. I felt like I was in Stallag 13 with Colonel Klink’s monocle burning a hole through my brain.
Actually, your company’s Mission Statement is probably less important than most C-level executives would have you believe. Its purpose is to define what the company is, what it aspires to be, and sometimes, the products and services offered.
In a sense, it gets everybody in your organization to rally around the same flag, and can be a valuable rudder when a company when faced with other potentially disruptive business opportunities.
For example, suppose a CPA firm’s mission statement is “to provide full-service private and public company audit and tax services to small and middle-market businesses and non-profit organizations.” If the firm started to market its solutions to Fortune 500 firms, chances are, the marketing efforts will fail, because that is not what the company is set up for.
If your company doesn’t have a mission statement, then your company may not have much of an identity. Spend some time with a qualified marketing constultant to help shape your firm’s identity.
For more information on elevator pitches and marketing, download my free executive report titled “How to Get My Marketing Back on Track” at http://www.StealthPlan.com.
